BlogF1

I’ve noticed, like a few others, that Formula One has been ramping up several key messages recently; Racing Against Racism, Going Green and various Drink Responsibly campaigns. With tobacco sponsorship now pretty much outlawed (Ferrari are still sponsored by Philip Morris, but they will no longer display the logo, at all), it seems as though alcohol has clinched a few spots on the cars in replace. But is this any better than promoting smoking? And to take it that little bit further, should the drivers be be taking a swig of champagne on the podium? Continue Reading

One could be forgiven for thinking that now tobacco sponsorship has finally left Formula One, many cars would be adjusting their liveries to suit newly found sponsors, and move away from the previous branding. And most teams are doing just this. Renault are keeping tight-lipped about their 2007 livery, and recent photos of the team shaking their 2007 car down at Silverstone clearly show a move away from Mild Seven blue. Honda are another team that are expected to drastically change their colours. Again, keeping schtum about the whole thing, Honda could be going green, so the rumours say. Continue Reading