Comments on: Ferrari Run Marlboro Red

By: headtennisviabmw

headtennisviabmw — Sun, 18 Mar 2007 02:58:49 +0000

The color of the Ferrari F1 cars is closest to the production color “Rosso Scuderia” and this color is more orange than Rosso Corsa in order to appear red on television. Rosso Scuderia was referred to as Challenge Stradale Red in a previous post, this color was available on the CS, so was every other color in the rainbow. Rosso Scuderia can be ordered on any production Ferrari.

By: Amy (schueys no1 fan)

Amy (schueys no1 fan) — Fri, 19 Jan 2007 17:57:20 +0000

no of course not, I wouldnt do that anyway By the way I like your blogs =)

By: Oliver White

Oliver White — Fri, 19 Jan 2007 16:11:42 +0000

That’s cool Amy – I just didn’t want a lively and interesting discussion to descend into a war of words.

By: schueys_girl

schueys_girl — Fri, 19 Jan 2007 15:35:51 +0000

Completely agree with you Oliver…the only point i was really trying to make is there is not a Marlboro red…or an agreement with marlboro for it to be a marlboro red…seen as the brand is already so established and Ferrari would not change their colour for Vodafone (hence why the left they wanted more white) so they would not change it simply for marlboro…

…all the waffling was simply down to the fact that im a girl…and blonde hehe

By: Oliver White

Oliver White — Wed, 17 Jan 2007 17:02:15 +0000

Okay guys and gals, can we agree on one thing here? Ferrari do not paint their cars in the original colour – as in way back in time when Gilles Villeneuve used thrash them around the circuits. Since then sponsors have requested the colour to be changed, and in the late 1990s Ferrari started to adjust the colour. However, it would now appear to be getting closer to the original as sponsors change.

It is only the colour we’re discussing here after all!

By: Amy (schueys no1 fan)

Amy (schueys no1 fan) — Wed, 17 Jan 2007 15:35:26 +0000

Sorry to post again missed something else out (have the head of a uni student trying to finish off her dissertation!) my first post was simply arguing against the original poster who claimed that the red was a MARLBORO red, for the purposes of them…and this definetly isnt the case….

…that was what I was trying to emphasise. Ferrari ditched Vodafone because of their demands of different colours (wanting a different red, and a whole lot more white) so they certainly arent changing/adapting their colours for marlboro when the brand is already so established with the barcode and blank white squares on the car

By: Amy (schueys no1 fan)

Amy (schueys no1 fan) — Wed, 17 Jan 2007 15:32:35 +0000

Sorry also can I say I didnt say that the F1 car is called Rosso Red, just that it is getting closer and closer to this ever popular shade of red which is being requested on a lot of newer purchased Ferrari road cars. I think you will find I what I was actually saying agrees with a lot of your reply post, that they are making the car lighter and brighter, and moving away from the old shade of deeper red once used.

Yes perhaps the theory on the branding is just a theory (its not like ferrari actually speak to us about anything like this!!) but thanks it is clever…and therefore you never know… quite possibly true

By: Amy (schueys no1 fan)

Amy (schueys no1 fan) — Wed, 17 Jan 2007 15:27:32 +0000

The rosso red I have seen chosen from a brochure…and then put on a Modena 360. A neighbour down the road in my village had one.

Due to the fact that my bedroom window flies a Schumacher flag and a Ferrari flag either side and I babysit regulary for him he knew of my love of ferrari/schumacher and showed me the brochure and invited me along with him to see his car when he picked it up.

Rosso red does exist i’ve seen it with my own eyes on paper and on a car.

By: Kent-Ferrari Tech

Kent-Ferrari Tech — Wed, 17 Jan 2007 01:25:22 +0000

Amy, you aren’t even close…Ferrari does not have a proper name for the F1 cars’ red hue. It is more orange than red for television broadcasting purposes. It looks “red” on tv, unlike the old rosso corso that looked burgundy. The closest color on a street car is the 360 challenge stradale red, which has hints of orange. Nothing to do with corporate branding, nice,clever theory though.

By: Amy (schueys no1 fan)

Amy (schueys no1 fan) — Tue, 16 Jan 2007 12:06:24 +0000

I am sorry but I have to disagree with your statement. The red is not anything to do with ‘Marlboro red’. The lighter and brighter red is whats known as ‘Rosso’ red, a red which is used on customer bought Ferraris, such as Ferrari Modena 360. Simply search on google images if you do not know what one looks like (type in Rosso red Ferrari).
The lighter and brighter almost orange Rosso red is a very popular colour on customer bought cars and because of this the move is being made to make the f1 cars this colour also in line with corperate branding and marketing… to make the Ferrari more easily identified to their customer market (not that they really need to do this though!)

Yes the barcode is the Marlboro logo and features also on the rear wing and the the driver pod. Also, you will know that simple the white blank square on ferrari clothing and merchandise is also the Marlboro logo.

The Ferrari brand is simply so well known that they no longer have to physically write MARLBORO onto their clothing and merchandise as people simply know that the team is SCUDERIA FERRARI MARLBORO and the blank white square represents this.

By: doctorvee » Ferrari’s yukky new livery

doctorvee » Ferrari’s yukky new livery — Sun, 14 Jan 2007 23:19:14 +0000

[...] Furthermore, the shade of red is said to have moved even further away from Ferrari’s traditional rosso corsa colour towards something more like the washed-out bright red of Marlboro. [...]

By: Oliver White

Oliver White — Sat, 13 Jan 2007 21:35:33 +0000

Haha Jason, I was waiting for that request! I appreciate it is nigh-on impossible to visualise the difference in colours from my words alone. Unfortunately, Ferrari are unlikely to have their 2006 and 2007 cars next to each other, so seeing the differences will continue to be hard. Taking two separate images doesn’t always work because of the light and other variables that plague photographers.
If there is anything out there that helps describe the colour of the Ferrari better than I can, I’ll post it.

Thanks for the comment, Jason.

By: JBagley

JBagley — Sat, 13 Jan 2007 21:09:01 +0000

Is it possible for you to give us a pic of the different colours when the car is released? I.E. Ferrari red next to Marlboro Red… Would be interesting to see…